Westinghouse vs Electrolux Fridge: What's the Difference?
Many Australians know that Westinghouse and Electrolux are related brands but aren't sure exactly how. Here's the full story, and a detailed comparison of their fridge ranges to help you choose.
The Relationship Between Westinghouse and Electrolux
Electrolux, the Swedish appliance giant, acquired the Australian brand Westinghouse from Email Limited in 2001. Both brands have been owned by Electrolux Group ever since. For much of that period, both Westinghouse and Electrolux fridges were manufactured at Electrolux's Orange, NSW factory — making Westinghouse technically one of the last Australian-manufactured fridges. The Orange factory has since wound down appliance manufacturing, but both brands remain Australian household names.
Today, the two brands are positioned as siblings within the Electrolux portfolio:
- Westinghouse: Positioned as the accessible, practical Australian brand. Designed for everyday Australian households, good value for money.
- Electrolux: Positioned slightly higher in the range, with more features and design consideration at a modest premium.
In practice, the two brands share similar (sometimes identical) underlying components. The differences are primarily in features, design and price positioning.
Fridge Range Comparison
| Feature | Westinghouse | Electrolux |
|---|---|---|
| Positioning | Accessible/value | Mid-range/feature-rich |
| Price range | $900–$2,500 | $1,100–$3,500 |
| No Frost | Yes, most models | Yes, most models |
| EcoInverter motor | Selected models | Most models |
| Water/ice dispenser | Selected models | Selected models |
| AirFry capability | Not on fridges | Not on fridges |
| Energy star rating | 3–4.5 stars | 3.5–5 stars |
| Service network | National (Electrolux) | National (Electrolux) |
Westinghouse Fridge Highlights
Westinghouse fridges offer exceptional value for Australian households. The brand has 50+ years of history in Australian kitchens and enjoys strong brand loyalty, particularly among older buyers. Their bottom-mount fridges (fridge on top, freezer below) are especially popular and represent the best value in that category in the Australian market. Westinghouse fridges consistently perform well in reliability surveys.
Electrolux Fridge Highlights
Electrolux fridges offer more advanced features at their respective price points — better energy efficiency (Electrolux tends to have higher star ratings), more sophisticated humidity management and slightly more refined design. Their UltraFlex shelving and CustomFlex door bins allow more flexible storage configuration. For a buyer willing to spend a little more for a better-specified fridge, Electrolux is the natural choice over Westinghouse.
Which Should You Choose?
Both brands deliver reliable, practical Australian fridges with strong service support. Choose Westinghouse for the best value at an accessible price point, particularly if you want a bottom-mount fridge or a straightforward, proven product. Choose Electrolux if you want better energy efficiency, more advanced features and a slightly more refined product at a moderate premium. Both are excellent choices for the Australian market.
Shop Both Brands at Oceania Appliances
We stock Westinghouse and Electrolux fridges in Sydney. Free delivery across the metropolitan area. Visit 2/14 Centre Place, Wetherill Park, call or WhatsApp 0422 489 492, or email support@oceaniaappliances.com.au. Open 7 days, 10am–8pm.