Samsung's Bespoke series has been generating buzz globally for its bold, customisable design. But what exactly is the Samsung Bespoke fridge, and is it the right choice for Australian buyers?
What Is Samsung Bespoke?
Samsung Bespoke is Samsung's premium fridge lineup designed around personalisation. The key concept: you choose the door panel colours and materials to match your kitchen. Rather than buying a fridge in a standard stainless steel or black finish, Bespoke lets you mix and match panels in colours like Cotta White, Sky Blue, Sunrise Yellow, and more.
Key Bespoke Features
- Customisable Door Panels — Replace panels to change the fridge's colour or finish without replacing the whole unit
- Modular Design — Some Bespoke models are modular, meaning you can combine fridge and freezer units in different configurations
- AI Family Hub — Premium Bespoke models include a large touchscreen on the door with family calendar, food management camera, and entertainment features
- FlexZone Drawer — A drawer that shifts between fridge and freezer temperatures as needed
- Large Capacity — Typically 400–600L+
Is Bespoke Available in Australia?
Yes — Samsung has launched select Bespoke models in Australia. However, the full range of colour panel options available in South Korea and the US is more limited here. The Australian market typically carries a smaller selection of Bespoke configurations.
Who Is Bespoke For?
Bespoke is best for homeowners who are renovating or building, want their fridge to be a design statement, and are willing to pay a premium (typically $3,000–$5,000+ AUD) for the customisation option.
Shop Samsung Fridges at Oceania Appliances
We carry Samsung fridges including certified refurbished Samsung models at a fraction of the new price. Browse at oceaniaappliances.com.au/collections/samsung-appliances. Free Sydney delivery.